Originals

Awards

The first recognition built
for brands that refuse to be generic

Five categories. Twenty-five finalists. Winners announced live on stage at the Originals Summit in Los Angeles in front of a thousand founders, operators, and leaders in consumer brands.

Free. No entry fee. Applications close September 15

Apply Now

In a market full of copycats, this is where the originals get recognized

Every application is evaluated against the Originality Framework — POV, Offer, Expression, Decisions. The brands that win are not the ones with the biggest budgets. They are the ones that can prove, in their own words, that they made choices their competitors wouldn't have made.

One standard runs through all five. Originality is not a style. It is a decision

Best Original
Founder-Led Brand

/01

A brand where the founder's conviction is the competitive advantage

Best Original
IRL Moment

/02

An activation, pop-up, or physical experience that created real cultural conversation

Best Original
Challenger Brand

/03

Taking on an established category with a different point of view and winning on clarity

Best Original
Product

/04

Genuinely different in how it's built, positioned, or experienced

Best Original
Viral Campaign

/05

A campaign that earned its reach. Organic. Unmistakably theirs

Apply Now

Free. No entry fee. Applications close September 15

Meet the Judges

These esteemed judges know what it takes to build an original brand, and will use the originality framework as a guide to determine who makes it as a finalist.

JUDGE

Simona Rozhko

Founder

Woman with long brown hair wearing a sleeveless white top sitting on a red couch.

JUDGE

Natalie Holloway

Co-Founder

Woman in white suit holding small blue dumbbells with a neutral expression indoors.

JUDGE

Rick Wittenbraker

VP Business Development

JUDGE

Julie Chung

Founder

Smiling woman with black hair wearing a black blazer and sitting on a chair against gray background.

JUDGE

Liz Flora

Beauty Correspondent

Smiling woman with long brown hair wearing black turtleneck, outdoors with palm trees in the background.

What finalists and winners receive

Category Winners

A physical Originals Award trophy presented live on stage. Official Winner badge and seal. Press release issued by EVNA PR. Featured across all LOO channels post-event.

All 25 Finalists

Official Finalist badge for social, email, and website. Announced across LOO channels to 10,000 subscribers. Featured in LOO content leading up to the Summit. Recognition on the Awards page. Invitation to the Summit with recognition in the room.

The Timeline

August

Applications open

September

Applications close

September

All 25 finalists announced. Public voting opens

October

Public Voting Closes

October

Winners announced live at the Originals Summit, Los Angeles

apply now

Free. No entry fee. Applications close September 15

You don't have to apply to be part of this

When the twenty-five finalists are announced September 25, voting opens to everyone. If you know a brand that deserves to win, vote for them. The neighborhood decides who gets recognized.