Limited spots

Past summits have sold out

Application-only

Originals

Summit

A thousand builders. The city where consumer brands are made. And for the first time, the Originals Awards on the same night.

Apply Now

Originals

Summit

A thousand builders. The city where consumer brands are made. And for the first time, the Originals Awards on the same night.

Apply Now

Oct 23d

10 am- 6:30 pm

NYA Studios

Hollywood, CA

Apply Now

You've sat in rooms full of people who weren't building what you're building

There are more brands than ever and most of them look identical. Same fonts, same formulas, same playbook recycled from whoever went viral last quarter. In a world built for copying, building something original isn't just a creative choice. It's the only competitive advantage that actually compounds over time. The builders who know that are the ones who show up to rooms like this.

We know who belongs here and we built the Summit around them

Los Angeles is where it started and where our biggest community lives. It's the Mecca of consumer brand building in this country. Bringing the Summit back here at a thousand people, with the Originals Awards for the first time ever, is a landmark moment. If you've ever thought about coming, this is the year.

2500+

Builders attended

26 Billion+

Annual revenue from our community

Years

Cities

Everything you need to move the work forward. In one day

Main Stage

/01

The founders doing it differently, live. No career speakers or recycled keynotes.

Masterclass Stage

/02

Hands on learning. Leave with something you can use Monday.

Activations

/03

Brands worth experiencing. Built for builders, not badge collectors.

VIP Lounge

/04

More access. Quieter room. Better conversations.

The Cafe

/05

Because good coffee is non-negotiable.

Originals Awards

/06

The neighborhood recognizes who refused to be generic for the first time ever. Nominations open August 10.

Apply Now

This is who you'll spend the day with

Founders and operators from food and beverage, health and wellness, fashion, beauty, and home. The service providers and agencies who make original brands possible. The tech companies building the infrastructure behind them. Pre-revenue to $200M and beyond.

Food and Beverage

Health and Wellness

Fashion

Beauty

Home

Agency and Service Providers

Tech

Food and Beverage

Fashion

Health and Wellness

Home

Beauty

Tech

Agency and Service Providers

Speaker Roster Dropping Soon

No career speakers or recycled keynotes. Just people doing the work and willing to talk about what it actually takes.

Guest Speakers

Meet the Originals redefining consumer. No fluff. Just powerful strategies into how today’s most influential brands are built. Get your notepad ready.

Rea Ann

Silva

Founder & CEO

Redeeming Beauty, Inc. dba Beautyblender

Ashley

Kick

VP of Ecommerce

DÔEN

Daniel

Millar

Co-Founder & Chief Growth Officer

Beekeeper's Naturals

Kassia

Davis

Owner and Executive Chair

P.F. Flyers

Elizabeth

Kennedy

VP Sales

Share Local Media

Danielle

Gronich

Co-founder, Chief Formulator, CEO

CLEARSTEM

Francis

Nguyen

VP, Digital & Content

100 Thieves

Jeff

Lin

VP, Growth

Flamingo Estate

Katie

Sheeran

VP Marketing

Sweetgreen

Ryan

Cook

Enterprise Sales Manager

Numeral

Magnus

Hjörne

Co-Founder & CEO

Kind Patches

David

Segal

President

Highbeam

Lisa

Jones

CEO

SHE-com

Bryan

Terzi

Chief Commercial Officer

AutoCamp

Amy

Welsman

Founder & CEO

PAUME

Harry

Dixon

CEO

Checkmate

New speakers Announced Every Week

On The Agenda

11:00AM

Doors Open

11:50AM - 12:00PM

Founder Intro + Welcome

12:00PM - 12:20PM

Building an Original Brand

Moderator: ‍Steven Amato, Founder & CEO, Contend

12:20PM - 12:40PM

Offline Is Having a Moment

Moderator: Neal Goyal, SVP, PostPilot

12:40PM - 1:00PM

Your Brand Isn’t the Problem. Your Systems Are

Moderator: Verity Sylvester, Co-Founder & COO, Branch Furniture

1:00PM - 1:20PM

From First Order to Forever Customer

Moderator: Jimmy Kim, CEO & Co Founder, Ecom Email Marketer

1:20PM - 2:20PM

Lunch @ Cafe Brex

2:20PM - 2:40PM

How Founder-Led Brands Turn Audience Into Revenue

Moderator: Jess Cervellon, CEO & Founder, Open late Collective

2:40PM - 3:00PM

Scaling What Matters: Inside the Modern Brand Playbook

Moderator: Corinne Boonstra, head of Ecommerce Partnerships, Brex

3:00PM - 3:20PM

So, You’re Ready For Big Retail?

Moderator: Emily Steele, CEO & CO-Founder, Hummingbirds

3:20PM - 3:40PM

How Originals Brands Are Betting on Streaming TV

Moderator: Andrea Wan, Director of Product, Klaviyo

3:40PM - 4:00PM

Built Different: How to Stand Out Without Selling Out

Moderator: Karolina Swietoniowska, Founder & CEO, League of Originals

4:00PM - 6:00PM

Happy Hour

12:40PM - 1:20PM

The Originality Test. Own your edge Before it disappears

Everyone says “be different.” Most brands end up the same. In this session, we’ll break down where originality actually comes from—and how to define what your brand should protect versus where it’s being pushed to conform. This is about making clearer, sharper decisions, not chasing ideas. You’ll pressure-test your own brand in real time.

What You’ll Walk Away With:

- A clear view of where your brand is distinct vs. generic
- A simple way to define your point of view + positioning
- How to spot what’s ownable vs. just well-executed sameness
- A few clear directions to build and protect your edge

Guest Speakers:

Steven Amato, Founder & CEO, Contend

2:20PM - 3:00PM

Make Ads People Don’t Skip - 9 Lessons from 10,000+ Creatives

Spoiler alert: Your customers want content that doesn’t look like an ad. Something that feels real, native, and easy to watch. The only hard part, is actually making it. So in this masterclass, we'll show brands spending $250k+/month on Meta what the next big shifts in performance creative are, before they become mainstream. You’ll learn what’s working in 2026, what’s dead, and why volume + variation are what unlock growth.

What You’ll Walk Away With:

- The “mid-fi” ad style Meta is quietly favouring
- 25 of our top-performing ads, and why they worked
- Where AI adds value in content production, and where it doesn’t
- 3 tools top brands use to analyze and improve creative performance
- Where 80% of creative teams are wasting budget
- How to brief creators/agencies so they make what you want the first time

Guest Speakers:

Paul Giurgeu, Co-Founder, Rework

3:00PM - 3:40PM

Retention Redefined: Build a System That Actually Drives Revenue

Retention isn’t about sending more campaigns, it’s about building a system that drives real revenue. In this masterclass, you’ll learn how to turn your email + SMS into a high-performing retention engine that increases repeat purchase, AOV, and LTV without guesswork. This is a practical, step-by-step framework you can actually implement, not theory.

What You’ll Walk Away With:

- The 8 must-have lifecycle flows that power a real retention engine
- How to increase repeat purchase rate + time to second purchase
- 90-day plan to improve LTV and retention performance
- How to pair email + SMS for maximum impact (without over-messaging)
- Where to use AI vs human touch to scale personalization effectively

Guest Speakers:

Jimmy Kim, Co-Founder + CEO, Ecomm Email Marketer

10:00AM

Doors Open

12:00PM - 1:50PM

Morning Sessions on the Main Stage + Masterclasses

1:50PM - 3:40PM

Lunch + Connecting

3:40PM - 4:40PM

Afternoon Sessions on the Main Stage + Masterclasses

4:40PM - 5:00PM

First Ever Originals Awards Ceremony

5:00PM - 6:30PM

Happiest Hour ;)

Apply Now

Find your ticket

Early Bird

$125

$350

Brand Builder

You're a founder or operator of a consumer brand. You built something, you're running it, and you're here to make it better. This one's yours.

Apply Now

$850

Agency and Service Provider

You work with original brands as a consultant, agency, freelancer, or service provider. You're part of how they grow and you belong in this room.

Apply Now

$2500

Tech & SaaS

You're building the tools, platforms, and infrastructure that original brands run on. SaaS, fiintech, banking — if you're behind the brands, there's a seat here.

Apply Now

Apply

Fill in your details.

Choose Your Ticket

Select your ticket type.

Get Approved

Your card is only charged after approval. If you’re not approved, you won’t be charged.

Don't take our word for it

Here's what builders said after their first LOO Summit.

Meet our Partners

FAQ

What is the application process?

Click apply, fill in your details, and select the ticket type that fits who you are. We review applications and approve guests within 3 business days.

What if I'm not approved?

You're never charged if you're not approved. Your card is only processed once your application is accepted.

Can I transfer my ticket?

No, all attendees must register separately.

What's included in my ticket?

Access to the main stage, workshop stage, activations, cafe, and the Originals Awards ceremony. VIP lounge access is for VIP ticket holders.

The room fills. Apply before it does.

A thousand spots. An application process. And a neighborhood four years in the making, all coming together in Los Angeles on October 23. The builders who show up are the ones who stop wondering why they're not breaking through.

Apply Now