Originals

Out of Office

May 6th & 7th
Melrose River Club, San Marcos
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WE ARE LIVE !

Part reset, part strategy — 100% magic

Step away from the chaos and into an intimate, brand builder only retreat designed for deep connection, bold thinking, and restoration. We’re bringing 50 of the brightest minds together for an unforgettable two-day retreat overlooking the beautiful spring-fed San Marcos River

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Tall red vertical banner with white text 'Camp Originals' beside wooden fence and oak trees on a sunny day.Chat bubble with a pink heart emoji followed by the text 'a league of its own' and a profile picture of a smiling person with curly dark hair.
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Step Into The Experience

A thoughtfully designed experience for rest, insight, and connection

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Stay

Luxe country camp/hotel set in a 12-acre park overlooking the beautiful spring-fed San Marcos River

Bright bedroom with a neatly made bed featuring white linens, a decorative striped pillow, wooden headboard with modern built-in reading lights, and floating nightstands, next to a window.
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Network

Exclusive access to a powerful group of 50 founders and operators generating $10M+ in annual revenue

Four people engaged in conversation outdoors under trees with sunlight filtering through.
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Insights

Access to thoughtfully curated panels, fireside chats, and conversations you won’t hear anywhere else

Five people engaged in a discussion in a room with large windows and a neon sign that says 'Lucky Day' on the wall.
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Food & Bev

Private chef meals + vibey happy hour + brunch

Group of people sitting at a long outdoor dining table, talking and enjoying a sunny day.
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Gifting

VIP gifting worth over $1,500 featuring your favorite brands

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Wellness

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Group wellness activities that help you reset and realign

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Bonus

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Includes a FREE TICKET to the Austin Summit! ($249 value)

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Venue

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Melrose River Club | San Marcos TX

Luxe country camp/hotel set in a 12-acre park overlooking the beautiful spring-fed San Marcos River. Expect an unpretentious atmosphere that is just a little bit swanky… all within a 30-minute drive of Austin, TX

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Bed with white pillows and a decorative striped lumbar pillow against a dark green wall with botanical and bird wallpaper, flanked by two brass wall lamps.
Outdoor lounge area with white umbrellas, surrounded by greenery and colorful flowers, featuring an airstream trailer with a sign reading 'Moss River Club'.
S'mores with melted marshmallow on a wooden platter next to a glass of red wine, with a blurred fire pit and people in the background.
Outdoor evening event setup with wooden tables, gold chairs, floral centerpieces, and several chandeliers hanging from trees.
River flowing swiftly through a green forested area with rocks and plants along the banks under a clear sky.
"Spots are limited" sticker

Investment  Timeline

Secure your place early to access the most favorable investment

$ 1500
General Admission
Early bird ends March 7th
$1500
General Admission
$1750
Last Call
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On The  Agenda

May 6
12:00PM - 2:00PM
Welcome bites & drinks
2:00PM - 4:00PM
Group activity
5:00PM - 6:30PM
Panel discussions
6:30PM - 7:30PM
Happy hour
7:30PM - 9:30PM
Seated dinner
May 7
9:00AM - 10:00AM
Morning movement
11:00AM - 1:00PM
Brunch
1:00PM
Checkout
League of Originals logo
MAIN COURT
THE SERVE STAGE
11:30AM-11:40AM

Event intro + Ceremny Intention Setting

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‍Karolina Swietoniowska, Founder & CEO, League of Originals

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Ashley Shubert, Founder, Ceremny

11:40AM - 12:00PM

Zoom In: What the Best Brands Know About Their Customers

Guest Speakers:

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‍Katherine Cirulli, President, Gruns

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Curtis Ulrich, Director of Ecommerce, Aviator Nation

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Breanna Hughes, Co-Founder and COO, Bird & Be

Moderator: Matt Gottron, Director of Growth, Dataships

12:00PM - 12:20PM

Built for Me: The New Era of AI and Brand Personalization

Guest Speakers:

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Daniel Haber, Enterprise Growth Manager, Fermat

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Max Lishansky, CMO, Cuyana

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Kyle Turadek, Director of Growth, Caraway

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Shannon Race, Co-Founder & CEO, Bio.me

Moderator: Patrick Williamson, Co-Founder & CEO, Para

12:20PM - 12:40PM

Financial Moves Every Founder Should Be Making Right Now

Guest Speakers:

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Corinne Boonstra, Head of Ecommerce Partnerships, Brex

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Paddy Culhane, Senior Account Executive, Wayflyer

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Nishant Samantray, Co-Founder and Co-CEO, Arrae

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Jaclyn Fu, Co-Founder and Co-CEO, Pepper

Moderator: Akash Raju, Co-Founder & CEO, Glimpse

12:40PM - 1:00PM

The Retention Revolution: How Modern Brands Build Loyalty Through Connection

Guest Speakers:

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Allison Conrad, Founder, Arey

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Victoria Thain Gioia, Co-Founder & CEO, Perelel Health

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Joe McCarthy, Director Customer Marketing & Community, Klaviyo

Moderator: Jess Cervellon, Founder, Open Late Collective

1:00PM - 1:20PM

How Sports Partnerships Are Powering the Next Generation of Brands

Guest Speakers:

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Peter Shea, Solvative, Chief Strategic Solver

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Jack Gray, CEO, Blenders

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Peter Wu, Director of Brand Marketing, Slate Milk

Moderator: Mahdi Mahil, Head of Partnerships, Social Snowball

1:20PM - 2:20PM

Lunch by All'Antico Vinaio

2:20PM - 2:40PM

CTRL + ALT + REPEAT – Life After The Purchase

Guest Speakers:

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Michael Klonoff, Sr. Technology Partnerships Manager, Aftership

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Aidan Thibodeaux, CEO, Skio

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Tess Awal, CX Manager, Dr. Squatch

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Loren Castle, Founder & CEO, Sweet Loren’s

Moderator: Tanner Chatterly, CEO, Order Protection

2:40PM - 3:00PM

Everywhere, All At Once: Winning Strategies for Omni-Channel Domination

Guest Speakers:

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Rachel Egan-McGovern, head of Sales, Vibe.co

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Emily Steele, Co-Founder + CEO, Hummingbirds

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Aishwarya Iyer, Founder & CEO, Brightland

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Terri Rockovich, Co-Founder & Board Chairman, Jinx

Moderator: Michael Longauer, Senior Director, Product & Technology Evangelist

3:00PM - 3:20PM

Pretty, Profitable & Addictive: The Secret to Loyalty in Beauty

Guest Speakers:

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Cyndi Ramirez, Founder & CEO, Chillhouse

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Micah Koffler, Global Director of Influencer & Creator Marketing, E.L.F. BEAUTY

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JJ Walsh, Founder & CEO, Formula Fig

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Vanessa Lopez, VP, Customer Experience, Recharge

Moderator: Harry Dixon, Co-Founder & CEO, Checkmate

3:20PM-3:40PM

Where It’s Going: Brand, Data, and the Death of Traditional Advertising

Guest Speakers:

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Ali Haeri, CMO, MNTN

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Daniel Millar, Co-Founder & Chief Growth Officer, Beekeeper’s Naturals

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Nicole Tapscott, Chief Commercial Officer, Knix

Moderator: Austin Harrison, CEO, Northbeam

3:40PM-4:00PM

The Brands That Last Will Be Built Together

Guest Speaker:

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Ty Haney, Co-Founder & CEO, TYB

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Moderator: Karolina Swietoniowska, Founder & CEO, League of Originals

4:00PM-6:00PM

Happy Hour featuring LALO Tequila + Nomadica Wine

11:40AM - 12:20PM
ChatGPT

Map Your AI Opportunities: Where to "Hire" AI First in Your Business

In this training, you’ll create your personal AI Opportunity Map - a clear snapshot of where AI can support your business across three levels of work: Assistant, Strategist, and Advisor. Instead of guessing where to start, you’ll learn how to break down your workflows and identify high-leverage areas where AI can add value right now. By the end, you’ll know exactly where to "hire" AI first.

Guest Speakers:

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Eva Gutierrez, Founder, ThinkWithAI

12:40PM - 1:20PM
BFF Marketing

Positioning Your Brand for BFF-Level Connection: How brands turn customers into raving fans

In this training, you’ll create a clear picture of your ideal customer and how to connect with them on a BFF level. Instead of guessing what your audience wants, you’ll learn practical strategies to deepen connection and drive engagement. By the end, you’ll walk away with a Marketing Checklist you can use to improve both connection and conversion in your marketing.

Guest Speakers:

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Sarah Saxty, Founder, Creating Forward Studio & Head Coach of The Serve

1:20PM - 2:20PM

Lunch Break

2:20PM - 3:00PM
Hot Takes Big Stakes AMA

The Truths About Building a Brand: Unfiltered insights from serial founders

In this session, Natalie Holloway (Bala) and Lana Elie (Floom) share the honest, unpolished truths most founders are too cautious to say out loud. You’ll hear real conversations about what actually works, what doesn’t, and what it really takes to grow something from nothing. By the end, you’ll walk away with actionable insights you can apply to your own brand-building journey.

Guest Speakers:

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Natalie Holloway, Co-Founder, Bala  

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Lana Elie, Founder of Floom

3:20PM - 4:00PM
Site Optimization

Optimize Your Website for Connection + Conversion: Turn visitors into buyers by fixing homepage mistakes

In this training, you’ll identify the easy homepage fiixes most brands overlook and it-brands already have in place. Instead of guessing, you’ll learn strategies to improve both connection and conversion. You’ll walk away with a personal homepage audit, a simple checklist for more connection and conversion, and a clear understanding of the e-commerce and marketing strategies top brands are using.

Guest Speakers:

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Sarah Saxty, Founder, Creating Forward Studio & Head Coach of The Serve

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BUY NOW

Guest
 Requirements

Curation is how we keep the retreat high-impact. By bringing together aligned, high-caliber brand builders, we create an environment where trust builds quickly and conversations lead to meaningful partnerships and growth. You leave with more than inspiration. You leave with real relationships.

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Handwritten note placed on blue fabric with a white and brown cap labeled 'Originals' in the background.
Your company is generating $10M+ in annual revenue
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Director level title + above
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For brand builders with the intention to genuinely connect and build meaningful relationships
BUY NOW

Our  Partners

klaviyo x shopify logo
presenting partner
Wayflyer logo
TYB logo
Morgan Stanley logo
Disc logo
Social snowball
Aftership logo
Para logo
Shop me logo
Superfiliate logo
Solvative

Our  Partners

klaviyo & vibe.co logo
Melrose river club

FAQ

I'm interested but I have a few questions, who can I contact?

karolina@leagueoforiginals.com

How does this connect to The Summit?

When you attend the retreat, you get a free ticket to our Austin Summit ($249 value) taking place May 8th, think of the retreat as the VIP experience before the big day. The retreat is an intimate group of 50 guests, and The Summit is one full day in DTLA for 500 guests

What's included in the ticket price?

  • Your own private room in Melrose River Club

  • Private chef meals + vibey happy hour +  brunch

  • VIP gifting worth over $1,500 to elevate your stay

  • Group wellness activities, and business breakthroughs

  • Exclusive access to a group of 50 founders and operators - doing $10M+ in revenue

  • Access to thoughtfully curated panels, fireside chats, and conversations you won’t hear anywhere else

  • Includes a FREE TICKET to the LOO Summit! ($249 value)

What's NOT included in the ticket price?

Flights and transportation to the venue are not included in the price. If you decide to do anything off property, that is not included

What happens after I apply?

Our team will ensure the guest requirements are met, and then can approve your ticket and confirm your room. You will receive pre-event communications leading up to the retreat with all the details you need to know

Can I bring someone?

Every guest must purchase a ticket to attend, no plus ones are permitted

Is there a dress code?

No- come as you are and have fun with it. Some items w recommend bringing:

  • Clothes for dinner and brunch

  • Workout clothes and shoes

  • Swimsuit

  • Good vibes!

What's the refund or cancellation policy?

All sales are final and non transferrable

Is this retreat accessible to people with dietary restrictions or disabilities?

Yes, please notify our team for any specific needs and we'll ensure you are taken care of. Please email astrid@leagueoforiginals.com

Originals
Out of Office

Step away from the chaos and into an intimate, brand builders only retreat designed for deep connection, bold thinking, and restoration

secure my spot
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