SUMMIT

Map Your AI Opportunities: Where to "Hire" AI First in Your Business

In this training, you’ll create your personal AI Opportunity Map - a clear snapshot of where AI can support your business across three levels of work: Assistant, Strategist, and Advisor. Instead of guessing where to start, you’ll learn how to break down your workflows and identify high-leverage areas where AI can add value right now. By the end, you’ll know exactly where to "hire" AI first.

Guest Speakers:

Eva Gutierrez, Founder, ThinkWithAI

Positioning Your Brand for BFF-Level Connection: How brands turn customers into raving fans

In this training, you’ll create a clear picture of your ideal customer and how to connect with them on a BFF level. Instead of guessing what your audience wants, you’ll learn practical strategies to deepen connection and drive engagement. By the end, you’ll walk away with a Marketing Checklist you can use to improve both connection and conversion in your marketing.

Guest Speakers:

Sarah Saxty, Founder, Creating Forward Studio & Head Coach of The Serve

Lunch Break

The Truths About Building a Brand: Unfiltered insights from serial founders

In this session, Natalie Holloway (Bala) and Lana Elie (Floom) share the honest, unpolished truths most founders are too cautious to say out loud. You’ll hear real conversations about what actually works, what doesn’t, and what it really takes to grow something from nothing. By the end, you’ll walk away with actionable insights you can apply to your own brand-building journey.

Guest Speakers:

Natalie Holloway, Co-Founder, Bala  

Lana Elie, Founder of Floom